Lipscomb University is hiring: Digital Marketing Specialist - Advertising in Gra

This position will collaborate with internal teams to align ad messaging with enrollment goals, analyze campaign performance, and make data-driven decisions to enhance conversion rates and ROI.Position Type:StaffRequired Education:Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.Required Work Experience:2+ years of marketing-related professional experience (including internships)Proficiency in digital marketing analyticsExperience with campaign optimization to improve engagementRequired Licenses and Certifications:Physical Demands:Office EnvironmentSittingAdditional Education/Experiences to be Considered:Experience with Google Analytics and/or other digital analytics platformsExperience with Slate and/or other customer relationship management platforms (CRM)Hands-on experience with Google Ads, Meta Ads (Facebook & Instagram), and other PPC platforms.Experience with A/B testing methodologies.Experience working in higher education marketing.Familiarity with marketing automation toolsFamiliarity with retargeting strategies.Experience collaborating with Admissions teams on enrollment marketing strategies.Strong understanding of digital advertising compliance, data privacy laws, and accessibility best practices.Experience creating content for marketing campaignsEssential Duties/Responsibilities:Execute digital advertising campaigns across Google Ads, Meta Ads, and other paid media platforms.Work with team members to implement 12-month paid media plans.Monitor campaign performance analytics, identifying trends and opportunities for improvement.Keyword research and optimization for paid search campaigns.Conduct A/B testing and adjust ad creatives, targeting, and bidding strategies based on results.Collaborate with Admissions to ensure alignment between marketing messaging and enrollment goals.Report on key performance metrics such as conversion rates, ROI, and cost-per-acquisition (CPA).Stay up-to-date with digital advertising trends, platform updates, and best practices.Cultivates an environment of belonging that values, respects, supports, and celebrates individual similarities and differences, allowing students, faculty and staff to thrive authentically.Support, promote, and develop university student enrollment and retention initiatives.Any other duties assigned within the position classification area.Marginal Duties/Responsibilities:Participate in marketing and enrollment meetings to provide insights on digital advertising trends.Provide internal stakeholders with insights related to digital marketing performance.Support marketing colleagues.Skills and Abilities:Strong knowledge of paid media platforms, analytics tools (Google Analytics, Meta Business Suite), and PPC best practices.Ability to analyze data-driven insights and make informed decisions to optimize campaigns.Strong project management skills with the ability to handle multiple campaigns simultaneously.Knowledge of SEO, content marketing, and audience segmentation strategies.Demonstrated ability to work in fast-paced, deadline-driven environments.Demonstrated successful experience working directly with people from diverse racial, ethnic, and socioeconomic backgrounds.Required Documents:Cover LetterResumeUnofficial Transcript 1Optional Documents:Special Instructions to Applicants:Unofficial Transcript 1 (REQUIRED): Applicants must attach a copy of an unofficial transcript of Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field. Transcript must include Institution name, applicant name, date degree attained, degree awarded. Finalist will be required to submit an official transcript.Initial Application Review Date:July 14, 2025Open Until Position is Filled? :YesPosting Close Date:EEO Statement:Ferris State University, an Affirmative Action/Equal Opportunity employer, is committed to enhancing equity, inclusion, and diversity within its community. Ferris offers employment opportunities to qualified candidates seeking careers in a student-focused environment that values opportunity, collaboration, diversity and educational excellence.