Local Marketing Account Executive

Company Overview Our stations include: 107.5 WNKT-FM The Game – Home of Gamecock Sports, B106.7 WTCB-FM Adult Contemporary, KISS 103.1 WLXC Urban Adult Contemporary, 98.5 WOMG Columbia’s Classic Hits, and ESPN - WISW 1320 Sports Talk. CUMULUS MEDIA | Columbia, SC is seeking a talented and dynamic Local Marketing Account Executive who thrives in a fast-paced working environment. Key Responsibilities: • Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives • Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing • Beyond our broadcast products, have strong familiarity and become full-versed in selling both Cumulus’ station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers • Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects • Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis • Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace • Think creatively and generate original ideas Qualifications: • 1 – 3 years in Sales background preferred • Bachelor’s degree in business, Marketing or related field is preferred • Proficient in Microsoft Office suite, social networking platforms and CRM tools • Excellent communication skills • Experience developing new business relationships in an outside sales role • Excellent presenter to clients of sales opportunities and post-sale successes • Strong understanding of lead generation and ability to connect with viable prospects • Comprehension of sales metrics in order to fill a sales funnel and robust pipeline of residual business • Positive attitude with the willingness to get beyond comfort zone to grow professionally • High energy and passion for the job • Flexible and creative • Digitally savvy