Local Store Marketing Manager

SUMMARY:

A fast-growing QSR franchisee is seeking a Local Store Marketing Manager to serve as the brand’s boots-on-the-ground marketing leader across Arkansas. This field-based role is responsible for driving guest traffic, community engagement, and sales growth for existing and future Layne’s restaurants throughout the state. The Local Store Marketing Manager will live and work within the market, reporting to brand leadership while partnering closely with franchise owners and operators to execute local marketing programs that build Layne’s as a beloved community brand. Frequent in-market travel is required.

RESPONSIBILITIES:

Serve as the primary local marketing representative for all Layne’s Chicken Fingers locations throughout Arkansas.

Partner closely with franchise owners, general managers, and operations leaders to develop and execute local marketing plans.
Conduct regular store visits to identify opportunities to drive traffic and increase community engagement.
Lead all local marketing efforts for new restaurant openings across Arkansas, including 90-day pre-opening, opening, and post-opening marketing plans.
Build relationships with schools, universities, youth sports organizations, nonprofits, local businesses, and chambers of commerce throughout Arkansas markets.
Develop and manage fundraising programs, Spirit Night events, grassroots marketing initiatives, sampling programs, and local community events.
Support catering sales growth through outreach and relationship development with local businesses and organizations.
Track program results and deliver monthly reporting and recommendations to brand and franchise leadership.

REQUIREMENTS:

3–5+ years of experience in local store marketing, field marketing, community relations, event marketing, or franchise marketing, ideally within QSR, restaurant, or retail environments. Strong knowledge of the Arkansas communities and business landscape required. Exceptional networking, relationship-building, and communication skills. Demonstrated ability to work independently, manage multiple priorities, and drive measurable results. Experience developing and executing new unit opening (NUO) marketing plans is a plus. Regular local and regional travel throughout Arkansas required.

Pay: $60,000.00 - $75,000.00 per year

Work Location: On the road