Loyalty Marketing Manager

We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. You will be a problem-solver with the ability to partner with other teams and internal/external partners, with a genuine commitment to improving the owner experience. Lifecycle program • Work closely with product marketing teams to cultivate a deep understanding of what resonates with our owners in order to anticipate and initiate changes to improve the program • Own E2E owner journeys across all touchpoints and channels (site, email, SMS, mobile app, Care) • Oversee the briefing process and the work of internal Center of Excellence teams, designers/copywriters and digital producers who will deliver much of the lifecycle campaign activity • Provide expedient issue resolution for owners, proactively identifying areas for program improvement and efficiencies, e.g. automating content triggers based on channel, audience and message, to improve program relevance and engagement Loyalty program • Drive the design, development and execution of the loyalty strategy to deliver personalized, targeted and relevant experiences throughout the owner journey that drive engagement and long-term retention • Effectively communicate loyalty strategies and performance to the broader marketing team, cross-functional partners, and leadership, to gain alignment and influence future roadmap • Measure, analyze and report out program and retention KPIs, developing customized reporting as needed • Define, test and implement new program benefits, experiential rewards and functionality required to increase the perceived value of the program and overall owner engagement • Design loyalty program objectives and long-term roadmap, collaborating with owner experience, marketing, insights, analytics and creative teams • Test, learn and refine the program to continually optimize results and create efficiencies • Drive brand engagement and loyalty using the most relevant and effective local digital channels across the territories for which you are responsible But it’s about more than salary and bonus.