Manager, Account-Based Marketing (ABM)

Manager, Account-Based Marketing (ABM)
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**Department:** Marketing

**Employment Type:** Full Time

**Location:** Austin, TX

### Description

This role owns the build-out of Portnox's account-based marketing (ABM) motion — an end-to-end demand creation framework, tightly aligned with the SDR team, that drives awareness, consideration, and demand across a defined set of target accounts and the contacts within their buying committees. You'll have latitude to define the channel mix — content, display, social, email, and events — but every campaign should be treated as an always-on motion that evolves over time and connects back to specific contacts within named target accounts, not a one-off push.

### Key Responsibilities

**Program & Motion Design**

* Design and build a repeatable ABM campaign framework spanning content syndication, display/programmatic, paid social, email, and event channels
* Define messaging and asset requirements by segment and persona so campaigns speak directly to each role within a target account's buying committee
* Treat every campaign as an always-on motion, continuously refreshing with new content, assets, webinars, and other engagement opportunities

**Channel Execution**

* Manage always-on content syndication programs refreshing targeting and creative on a regular cadence to generate engaged contacts within target accounts
* Own account-based display/programmatic advertising through an ABM or intent-data platform (e.g., 6sense), refreshing target account lists regularly and optimizing for message relevance and opportunity creation
* Manage paid social campaigns (e.g., LinkedIn) targeted at buying committee contacts within named accounts
* Own intent-triggered email programs across marketing automation and ABM platforms, and partner with SDRs on their sales engagement sequences
* Align with SDR-led outreach so messaging and timing stay consistent with the broader campaign
* Help plan and execute high-touch account engagement events (e.g., executive dinners and roundtables) for priority accounts

**Sales & SDR Alignment**

* Lead regular campaign execution meetings with the SDR team to align on target accounts, messaging, timing, and follow-up
* Serve as the connective tissue between marketing programs and SDR outreach so every touch feels coordinated rather than siloed

**Reporting & Analytics**

* Build reporting that shows account-level movement: engagement, intent-signal progression, and stage advancement through the funnel
* Report against the core goal of opportunity creation within defined target accounts tying activity across every channel back to pipeline outcomes

***What Success Looks Like***

* Consistent opportunity creation within defined target accounts
* A repeatable, documented ABM playbook that scales beyond any single campaign
* Regular working alignment with the SDR team, with clear shared visibility into target account status
* Reporting that shows account engagement and progression, not just individual lead activity

### Skills, Knowledge, and Expertise

* 4-6+ years in B2B demand generation or account-based marketing, ideally having built or scaled an ABM program from the ground up
* Hands-on experience with an ABM/intent platform (e.g., 6sense) and content syndication vendors (e.g., TechTarget, BrightTalk)
* Experience running paid social campaigns targeted at named accounts (e.g., LinkedIn)
* Experience with a marketing automation platform and a sales engagement tool (e.g., Outreach)
* Experience with CRM platforms (e.g., Salesforce) and account-level reporting/analytics tools
* A track record of partnering closely with SDR/BDR teams — comfortable leading recurring working sessions and holding channels accountable to shared account goals
* Strong analytical and reporting skills, with experience building account-level (not just lead-level) dashboards
* A strategic mindset paired with a willingness to be hands-on and build programs from scratch
* Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
* Experience in cybersecurity, IT, or another technical B2B category is a plus