May 26, 2024

Manager - Advertising

Bally’s Corporation New York, New York

Description Oversees the design and implementation of advertising campaigns to ensure they meet the needs of the target audience.Develops and oversees marketing strategies for integrated campaigns including OOH, onsite, social media, PR and digital marketing.Develops digital/social media strategies to support advertising campaigns.Manages and oversees campaigns and analyzes results from each... campaign to determine what was successful and what to improve onMaintains and updates status production schedules.Develops and executes strategic marketing plans through appropriate marketing channels.Controls the advertising budget to manage expenses and maximize the return on investment.Negotiates contracts related to advertising efforts.Leads brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts, including content and design elements.Manages freelancers who handle outsourced creative work.Maintains up-to-date knowledge on industry trends. Other Duties As Assigned.QualificationsEducation Bachelors of Marketing (preferred)Bachelors of Communication (preferred)Licenses & Certifications NJ Casino EE Registration (required

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