July 23, 2025

Manager, Brand Advertising

NRG Energy Houston, Texas

We are driven by our passion to create a smarter, cleaner and more connected future. The Brand Advertising Manager will lead the development and execution of integrated brand advertising campaigns to drive brand awareness, enhance consideration, and improve customer retention. • Has experience in creative strategy, development and execution of advertising campaigns • Strong project management skills including a demonstrated ability to deliver against aggressive deadlines and juggle multiple tasks and projects through cross-functional teams and external agencies. Preferred Qualifications • Has advertising agency experience and B2C brand advertising • Proven track record managing complex high-impact advertising campaigns across multiple channels (TV, DRTV, CTV, radio, streaming audio, high impact, digital, print, social, and out-of-home channels) • Experience with advertising campaign development, production management and budgeting, talent selection, negotiation, and talent compliance • Experience working with and managing large creative agencies and cross-functional teams • Experience developing and executing National brand campaigns • Experience working with on-screen and voice over talent • Experience managing campaign budgets, developing SOW, negotiating contracts • Experience with brand measurement tools (e.g., Innovoid, Nielsen, Kantar, Google Brand Lift,etc) • Familiarity with customer segmentation and persona development • An understanding of communication and media planning to support advertising campaigns • Passion for staying current with advertising trends, consumer behavior, and creative innovation Additional Knowledge, Skills And Abilities • Strong strategic thinking, with an ability to translate business goals into creative campaigns • Excellent storytelling, messaging, and brand communication skills • Hands-on experience with advertising production processes—from concept to final asset delivery • Comfortable analyzing performance metrics and optimizing campaigns based on data • Outstanding project management skills and attention to detail • Effective communicator, collaborative team player, and capable leader under tight timelines; effectively streamline complex messages and feedback

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