Manager, Brand and Performance Marketing

The Manager of Brand and Performance Marketing supports OhioHealth's strategic goals by managing and nurturing the brand, driving acquisition through performance marketing, and maintaining relationships with advertising agencies. The role also involves developing and overseeing performance marketing strategies to drive acquisition and growth, working with enterprise analytics to create campaign measurement plans, and leading a cross-functional team dedicated to brand and performance marketing including traditional and digital marketing, search engine marketing, and search engine optimization. Coordinates advertising, digital media, digital optimization, and listing management initiatives across OhioHealth marketing and communication in an integrated way. Evangelizes to internal creative, brand, and cross-functional teams on the role of advertising, digital media, and optimization opportunities. Oversees the advertising and digital media budget, working with team leads to optimize programs and ensure their effectiveness.