Manager, Brand and Performance Marketing

The role also involves developing and overseeing performance marketing strategies to drive acquisition and growth, working with enterprise analytics to create campaign measurement plans, and leading a cross-functional team dedicated to brand and performance marketing including traditional and digital marketing, search engine marketing, and search engine optimization. 80% Brand and Performance Marketing Planning, Execution, and Measurement Collaborates with senior leaders, marketing and communication team members, and agencies to plan and place advertising and digital media, ensuring each campaign has clear goals to measure success. Coordinates advertising, digital media, digital optimization, and listing management initiatives across OhioHealth marketing and communication in an integrated way. Evangelizes to internal creative, brand, and cross-functional teams on the role of advertising, digital media, and optimization opportunities. Oversees the advertising and digital media budget, working with team leads to optimize programs and ensure their effectiveness.