Oversees specific brand-building initiatives that will lead to the implementation of strategic marketing objectives for new brands. • Provides recommendations for test Market Design/Go To Market alongside Sales Planning & other Channel leads. • Leads marketing plan for test launch and works with the future brand team, Sales and customers to implement. • Develops and reports out on monthly and ad hoc senior leadership presentations on test market updates and plans • Acts as the A&P lead throughout all stages of development and test launch. • Participates in the execution of strategies in support of the OGSM's.
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