Manager Brand Marketing - Retail

Essential Duties and Responsibilities: • Develop and implement the marketing objectives, strategies, and the long range and annual plans for assigned categories reflecting overall corporate goals; • Manage budget and MAP spending for assigned product responsibility; • Monitor performance measurements to ensure sales volume, share and profit objectives are accomplished - recommends and implements corrective actions; • Act as liaison with all other corporate functions to ensure business initiatives receive necessary focus; creatively identify opportunity areas for growth by effectively using consumption data, market research and competitive intelligence; • Develop meaningful consumer positioning for all assigned product lines that creates added value versus competitive and effectively communicate product advantages to customers and consumers; • Develop brand strategies that create engagement and loyalty; • Manage the development and introduction of new products in cooperation with New Business Development group and R&D to provide a full line of differentiated products, each meeting target consumer needs and offering the highest competitive value; • Work hand-in-hand with the sales organization to ensure corporate objectives are met and that our strategies and programs are effectively implemented; • Direct advertising agencies and other suppliers in the development and implementation of marketing strategies and programs, gaining maximum value from MAP expenditures. • Work with business and sales to develop custom account marketing programs. Product Management and Research & Development Efforts • Cross functional interaction to understand product management process and research and development efforts in order to increase sales and satisfy customer requests for new items. Special Skills: Demonstrated knowledge and understanding of marketing and finance; Demonstrated strength in strategic thinking with a customer and consumer lens is required; Proven track record in managing and meeting volume and profit targets through creative marketing of existing lines; Strong analytical skills a must; Excellent verbal and written communication skills. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CCPA Job Applicant Notice at Collection, click here