Manager, Brand Marketing

Resorts World Las Vegas is seeking a Brand Marketing Manager to assist their Marketing & Advertising team with the overall development of the brand and related programs. The role focuses on building integrated marketing plans and targeted campaigns to drive consumer awareness and preference, ultimately increasing market share and brand awareness. Responsibilities • Create, manage and implement all-encompassing marketing plans and programs, both short and long term to increase revenues, awareness, and expansion of property products and/or services • Manage creative processes and direction on all marketing related areas including, but not limited to: Brand, Signage, Websites, Digital & Print Advertising, Email & Collateral • Work with internal and external partners, including but not limited to Hotel Operations, Food & Beverage, Retail, Nightlife, Human Resources, Entertainment, Casino Marketing, etc • Work with Digital Marketing counterparts to leverage and activate strategies to achieve goals in revenue growth via the website, digital advertising and social media • Assist with strategy, budget, and development of visual assets and arrange photo & video shoots as needed and appropriate • Developing, managing and executing an annual marketing plan and budget • Work directly with the VP of Marketing and agency on the development of all internal brands and ensure all projects are implemented on time and within budget • Ensure all advertising for the hotel and owned brands is in alignment with brand standards and established guidelines • Control quantity and inventory of all marketing collateral and verifies copies are filed in a comprehensive manner • Assist in the production of all property, display, and temporary signage in hotel public areas. Company Overview • Resorts World Las Vegas is a resort, mall, and casino on the Las Vegas Strip in Winchester, Nevada, United States. Its website is https://www.rwlasvegas.com/.