Manager, Campaign Marketing

About Our Company

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US, Canada, Mexico, Europe, and Australia. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Adidas, and Mitchell & Ness.

We currently operate 1,200+ locations domestically and 50+ internationally, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and numerous MLB teams. In recent years, Lids has built partnerships with iconic global brands including Marvel, Playboy, and the Harlem Globetrotters, and gained ambassadors like Justin Jefferson, Quavo, and Josephine Skriver creating a community for both sports fans and fashion lovers.

The company is currently expanding with the goal of becoming the largest licensed brick-and-mortar sports retailer across the globe .

General Position Summary The Campaign Marketing Manager is responsible for planning, managing, and executing multi-channel marketing campaigns that support Lids core business and specialty concepts. This role drives projects across all marketing channels, as well as cross-functionally with Buying, operations, planning and finance. This person acts as a key liaison with external partners (such as MLB, NFL, NBA, New Era, 47, Mitchell & Ness and more) to deliver consumer-facing campaigns that drive awareness, traffic, and sales to all brick & mortar locations.

Our Campaign Marketing Manager will be responsible for understanding and driving our key priorities across top volume buys, promotional periods, and key league & hot market moments. The ideal candidate will learn & understand the business, curate strategy to maximize opportunities, and be flexible to pivot through evaluation.

Success requires strong ownership, strategic thinking, proactive communication, and the ability to manage multiple campaigns simultaneously in a fast-paced environment.

Principle Duties and Responsibilities Campaign Project Management & Ownership

Own campaigns end-to-end, including ideation, planning, timelines, execution, and post-campaign recaps & analyticsLead campaign planning and status meetings with clear agendas, documentation, and next steps with internal and external stakeholdersManage multiple campaigns across varying levels of complexity, priority, and timelinesBuild and maintain detailed timelines, project plans, and asset creation listsIdentify risks, solve problems proactively and independently, and escalate issues when needed to keep campaigns on trackDevelop briefs, presentations, and reporting documentation for internal stakeholders and external partnersTrack and manage campaign budgets, purchase orders, invoices, and payments Strategic Campaign Leadership

Collaborate with crossfunctional partners to shape campaign strategies, messaging, and execution plansIndependently present briefs and negotiate vendor co-op to drive partner support to amplify marketing of all products within our doorsMaintain strong knowledge of product assortments, customer insights, market opportunities, and business priorities to inform campaign directionMonitor campaign performance and overall health, identifying opportunities to optimize or amplify impact Communication & Collaboration

Ensure consistent, proactive communication with internal teams and external partners throughout the campaign lifecycleDeliver clear, accurate updates to maintain alignment and transparencyCome prepared to meetings with a strong understanding of objectives, timelines, and required inputsBuild positive, collaborative relationships across the organization and act as a central point of coordination. Serve as a key partner with external partners to ensure strong relationships and positive partnership to impact the business Process & Tools

Serve as a power user of project management tools, ensuring tasks, timelines, dependencies, and approvals are clearly built out and maintainedOwn and manage workflow processes within project management systemsRecommend and implement improvements to campaign processes, documentation standards, and operational efficiency Additional Principal Duties and Responsibilities Job Required Knowledge & Skills 35+ years of experience in Campaign Management, Go To Market, Brand Marketing, or Marketing Project ManagementBachelors degree in Marketing, Business, Communications, or a related fieldProven ability to manage complex, multi-channel marketing campaigns from planning through analysis.Strong organizational skills with exceptional attention to detail, prioritization, and follow through.Ability to lead cross functional workflows and influence stakeholders without direct authority.Comfortable operating in a fast paced, evolving environment with shifting priorities.Advanced experience with project management tools (e.g., ClickUp, Jira, Asana, Trello).Strong written and verbal communication skills.Proficiency with Microsoft Office or Google Workspace (PowerPoint/Slides, Excel/Sheets, Word/Docs).Strategic, solutions-oriented mindset with a proactive approach to problem-solving. Preferred Job Required Knowledge & Skills Education Reports To Sr Manager, Campaign Marketing