Manager, Category Advertising Sales, Auto

Spectrum Reach (www.spectrumreach.com) is the advertising sales division of Spectrum. Serving as the automotive subject matter expert, you will partner with the Regional Vice President, Market Leaders, Local Sales Managers, Account Executives, and cross-functional teams to identify new revenue opportunities, strengthen client relationships and provide training and overall strategy for the automotive category. If you enjoy variety in your work environment, supportive and motivated teams, and the opportunity to make a difference in each client’s business, then Spectrum Reach is the place for you. Partner with senior sales leadership and cross functional teams to develop and execute revenue growth strategies across the West Region.Build and maintain executive-level relationships with regional OEM marketing contacts, dealer principals, general managers, agency partners, and other key automotive advertising decision makers.Identify new business opportunities while expanding existing client relationships across the West Region.Participate in high-value client meetings, executive presentations, sales calls, and strategic planning sessions to uncover client needs, develop customized solutions, and advance complex sales opportunitiesHave in-person contact with the top 30 revenue generating clients and agencies at least once a year.Act as the strategic bridge between local sales teams, national sales, clients, agencies, and cross functional support teams to ensure opportunities are identified, aligned, and successfully executed.Develop and deliver regular group training on the automotive category and advertising including recent trends and changes. Familiarity with emerging trends in advanced TV, streaming, and digital media, including addressable advertising and converged TV buying strategies.