Manager, Category Advertising Sales, Automotive

Spectrum Reach (www.spectrumreach.com) is the advertising sales division of Spectrum. We help businesses grow through the best content, insights, products, and people that connect advertisers to their intended audiences across TV, apps, social, and other media platforms. Spectrum Reach is seeking a results-driven Automotive Advertising Sales Manager for our West Region. As the Automotive sales manager, you will help shape the future of automotive marketing by delivering innovative, measurable advertising solutions to one of the nation’s most dynamic industries. Serve as the strategic automotive subject matter expert for Spectrum Reach sales teams, providing industry insights, sales support, and strategic guidance.Partner with senior sales leadership and cross functional teams to develop and execute revenue growth strategies across the West Region.Build and maintain executive-level relationships with regional OEM marketing contacts, dealer principals, general managers, agency partners, and other key automotive advertising decision makers.Identify new business opportunities while expanding existing client relationships across the West Region.Participate in high-value client meetings, executive presentations, sales calls, and strategic planning sessions to uncover client needs, develop customized solutions, and advance complex sales opportunitiesHave in-person contact with the top 30 revenue generating clients and agencies at least once a year.Act as the strategic bridge between local sales teams, national sales, clients, agencies, and cross functional support teams to ensure opportunities are identified, aligned, and successfully executed.Develop and deliver regular group training on the automotive category and advertising including recent trends and changes.Coach and develop Account Executives on presenting category proposals using current tools (qualitative research, audience and geographic targeting, etc).Motivate local sales teams to deliver automotive revenue goals.Represent Spectrum Reach as an automotive industry expert at automotive conferences, dealer association meetings, and industry events throughout the year.Actively and consistently support all efforts to simplify and enhance customer experienceAchieve monthly/quarterly/yearly sales quota for the West Region.