The Manager, Category Management (Marketing) will report to the Director, Category Management and is instrumental in identification, development, testing, and implementation of strategic category opportunities for SONIC. Recommends appropriate optimization • Guides the Culinary team in development, optimization and on new initiatives for Limited Time Products and Offers; includes aligning marketing calendar efforts and prioritization with product categories strategies, and building strategic relationships with cross-functional teams such as Operations, Analytics, Supply Chain, Training, Insights, and Marketing • Advises cross-function teams, including Commercial Group, Brand Experience, and Operations on pricing, promotion, and positioning recommendations across channels • Evaluate, test, and launch product and category initiatives, and develop recommendations on path forward for alignment across brand leadership and franchisees REQUIRED KNOWLEDGE, SKILLS, or ABILITIES • Strategic mindset and pays attention to detail. • Possess strong business acumen and leadership skills. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company.
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