Oct. 25, 2024

Manager, Category Management (Marketing)

Inspire Brands Atlanta, Georgia

The Manager, Category Management (Marketing) will report to the Director, Category Management and is instrumental in identification, development, testing, and implementation of strategic category opportunities for SONIC. Recommends appropriate optimization • Guides the Culinary team in development, optimization and on new initiatives for Limited Time Products and Offers; includes aligning marketing calendar efforts and prioritization with product categories strategies, and building strategic relationships with cross-functional teams such as Operations, Analytics, Supply Chain, Training, Insights, and Marketing • Advises cross-function teams, including Commercial Group, Brand Experience, and Operations on pricing, promotion, and positioning recommendations across channels • Evaluate, test, and launch product and category initiatives, and develop recommendations on path forward for alignment across brand leadership and franchisees REQUIRED KNOWLEDGE, SKILLS, or ABILITIES • Strategic mindset and pays attention to detail. • Possess strong business acumen and leadership skills. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company.

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