Manager, Communications and Influencer Marketing - Origins

Position: Manager, Global Communications and Influencer Marketing - Origins As an integral member of the Origins Global Marketing team, this role develop and managing the brand’s overall Global Communications strategies and programs. • In partnership with the Executive Director, drive creation and execution of always-on Influencer Marketing Strategies to garner buzz, increase engagement and drive conversion, as aligned with business objectives and goals; manage design/finalization of Influencer Playbook. • Build and maintain strong relationships with beauty editors, influence rs, and industry professionals to secure media placements in relevant publications and platforms • Develop and drive press/influencer activations, content briefs & mailer ideation for launches/campaigns • Manage master talent list and guiding regions on how to strengthen existing relationships, recommending up-and-coming talents, updating and optimizing global network in real-time • Develop and execute strategic public relations campaigns to increase brand awareness, media coverage, and positive public perception • Craft compelling press releases, pitches, and other written materials that effectively communicate brand messages and storylines for global product launches, brand campaigns, FSS news & more; craft PR responses for international press Q+A submissions • Monitor media coverage and track PR campaign effectiveness, providing regular reports to internal stakeholders • Create and actualize annual Global Communications calendar including launches, media relations, product storylines, strategic pitches, events and partnerships • Create highly engaging presentations on influencer strategies, insights & results for brand management meetings, global round tables and conferences • Work cross-functionally to ideate and realize powerful 360 brand initiatives that drive aspiration, awareness and multi-channel engagement (creative, product marketing and consumer engagement), and generate high-caliber content to leverage across global social platforms • Partner closely with ELC’s Global Corporate Communications & CE teams to integrate best practices • Help drive execution of large-scale immersive Global activations that create meaningful storytelling surrounding Origins and hero products. (Academic, Professional, Relevant Job Knowledge) • Bachelor's Degree • 5-7 years relevant experience • Able to demonstrate experience in digital platforms, content development, PR, social media and consumer marketing; passion for digital trends • Well-versed in the media landscape, with significant experience in direct media pitching • Strong writing skills and storytelling abilities • Proven track record of product launch press with print and digital outlets • Proven PR track record, strategic mindset, creative, team player and budget management • Experience managing and negotiating with external partners (Agents, vendors) • In-depth understanding of social media platforms (specifically Tik Tok and Instagram) • Strong creative judgement to recognize what is on brand as well as on trend; finger on the pulse • Highly organized, detail-oriented self-starter with can-do attitude; thrives in fast-paced environment and has the ability to prioritize/manage multiple projects seamlessly • Highly collaborative, team player with the ability to interface across many cross-functional departments, senior leadership teams as well as vendors and agencies • Strong global experience with a deep knowledge for local needs and nuances • Creative problem solver able to thrive in fast paced environment • Big-picture thinker and experience in a dynamic, high-growth…