Manager, Communications - Lyft Ads and Business

In this role, you'll be at the forefront of positioning Lyft's advertising solutions and vertical market initiatives through strategic communications counsel and tactical execution across traditional, digital, and emerging media channels. You will be capable of being a ‘quick study’ on the vertical markets in Lyft Business.The Communications Manager will work closely with cross-functional teams to ensure our advertising solutions and vertical market stories resonate with key audiences and drive business objectives. Responsibilities: • Provide strategic communications counsel to the Lyft Ads team and vertical business leaders, helping shape messaging and positioning for advertising products and vertical market initiatives • Drive proactive communications strategies for Lyft Ads from conception to execution, working cross-functionally to secure media coverage and thought leadership opportunities in the digital advertising space • Juggle multiple priorities across education, transit, healthcare, and business travel verticals, ensuring consistent messaging while tailoring communications to specific industry audiences • Own and maintain messaging frameworks for Lyft's advertising solutions and vertical market offerings, incorporating latest performance data, product updates, and industry insights • Serve as a proactive self-starter in identifying and capitalizing on earned media opportunities within the digital advertising ecosystem and vertical markets • Collaborate closely with product marketing, sales, and business development teams to create compelling narratives that advance Lyft Ad’s growth objectives • Build and maintain relationships with trade media, industry analysts, and key stakeholders across advertising technology and vertical market sectors • Partner with internal teams to develop thought leadership content and speaking opportunities for executives at industry conferences and events • Provide strategic communication support to Lyft Ad leadership, including preparing talking points, briefing materials, and key messages for high-stakes meetings and presentations • Work in partnership with functions across the company - including advertising operations, product, sales, and vertical business units - to ensure accurate and compelling storytelling Experience: • 7-10 years of communications experience, preferably with digital media, advertising technology, or B2B vertical markets • Demonstrated understanding of the digital media industry, including programmatic advertising, measurement, and emerging ad tech trends • Proven ability to be a strong, proactive self-starter who can identify opportunities and drive initiatives independently • Experience providing strategic counsel to senior executives and cross-functional business leaders • Exceptional ability to juggle multiple priorities across different business verticals while maintaining quality and strategic focus • Proven success building strategic communications plans across external channels including trade media, industry publications, and thought leadership platforms • Strong writing and business communication skills, with ability to translate complex technical concepts for diverse audiences • A track record of building strong relationships across organizational boundaries and with external stakeholders • Experience working with B2B and vertical market media to shape industry narratives and drive business outcomes • Comfort with ambiguity and ability to thrive in a fast-paced, rapidly evolving business environment Benefits: • Great medical, dental, and vision insurance options with additional programs available when enrolled • Mental health benefits • Family building benefits • Child care and pet benefits • 401(k) plan to help save for your future • In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off • 18 weeks of paid parental leave. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location.