Manager, Content Marketing

About UsHow many companies can say they have been in business for over 178 years? As the pioneers of science, ZEISS handles the ever‑changing environments in a fast‑paced world, meeting it with cutting edge technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. Make a difference, come join the team!What’s the role?The Manager, Content Marketing will create and execute go‑to‑market strategies and drive brand awareness across our retail channel for our Eye Care & Accessories business. Here’s what you’ll do:Develop and implement marketing plans and communications, including web content, promotions, printed material, digital marketing, and any other media.Develop 12‑month promotion calendar, by Key AccountWork to create and execute customer or channel‑specific marketing, content, and merchandising plans.Partner with cross‑functional stakeholders to produce messaging, creative, and technical assets to support the successful implementation of campaigns.Develop and execute product sampling, digital ads, in‑store coupons, and digital coupons with each Key Account’s approved VendorDevelop key Marcomm assets with Internal Creative Services and ensure brand compliance, messaging, and positioning is consistent across all touchpointsAbility to engage and influence at senior levels as well as build partner marketing relationships.Work in a fast‑paced, dynamic environment with challenging timelines and multiple projects running simultaneously.Work independently as well as with other internal departments (i.e. Creative, Sales Operations, Product Management, Legal).Take initiative and make suggestions to improve processes.Analyze and report on campaign results, market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies.Set up Purchase Orders; approve and receive invoices; update POsSchedule and track fulfillment to ensure deadlines are metRoute contracts to Legal; Set‑up Vendors with Accounting;Conduct post‑promotion analysisFollows safety standards and reports any safety concerns to leadership.Do you qualify?Minimum 5 years of Retail Marketing or Customer Marketing experience.2+ year experience in optical or similar medical/technical product category preferred.Experience working with cross‑functional teams and facilitating teams to identify and implement solutions to complex problems.Excellent interpersonal communication skills, both written and verbal.Highly self‑motivated, positive thinker, eager to learn.Thorough understanding of digital marketing components such as SEO, SEM, ROAS, Social Media, and Google Analytics.Skilled in Microsoft Office Tools including Word, Excel, PowerPoint.Willingness to travel up to 15%.Preferred Knowledge / Skills / AbilitiesPreferred experience with national e‑tail/retail product marketing, content creation and managementThe annual pay range for this position is $90,000 - $112,500.The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, and complexity/specialization/scarcity of talent.This position is eligible for a Performance Bonus.We have amazing benefits to support you as an employee at ZEISS!MedicalVisionDental401k MatchingEmployee Assistance ProgramsVacation and sick payThe list goes on!The above is intended to describe the general content of and requirements for this job.