Experteer Overview
As Manager, Content Marketing in KPMG’s Clients & Markets, you will translate complex regulatory and strategic findings into targeted, engaging content for senior buyers. You’ll lead a team to craft multi-format assets, align with buyer journeys, and leverage insights to guide editorial priorities. This role blends thought leadership with practical content execution across digital channels, helping KPMG demonstrate authority and drive engagement. You’ll collaborate across centers of excellence to scale impactful, data-driven content at pace.
Compensation / Benefits
• Partner with I&I Content Strategists to adapt flagship research into persona-focused messaging and content modules
• Oversee editorial integrity and copy architecture for campaign assets; manage writers and contract partners across web, emails, social, and event materials
• Coordinate with digital growth, orchestration, and events teams to align assets with buyer journey paths and avoid audience fatigue
• Extract long-form reports into reusable micro-content (infographics, summaries, playbooks, multimedia formats)
• Create executive summaries for zero-click consumption on LinkedIn and in-platform channels to reach busy executives
• Draft storyboards and scripts for digital audio/video, supervising translation of copy into multimodal formats with design and production partners
• Integrate GenAI tools (e.g., Copy.ai, Grammarly) within quality and brand guidelines; manage localization and asset storage in DAM and marketing automation systems
• Operate within a hub-and-spoke model, balancing central editorial standards with fast-paced local execution
• Ensure content supports data capture and first-party data strategies to enable personalized buyer experiences
Tasks
• Minimum five years of B2B copywriting, content marketing, or editorial experience
• Bachelor's degree (preferred fields include Communications, Journalism, English, Business Administration, Marketing)
• Ability to translate complex technical guidelines into executive-friendly narratives engaging senior leaders
• Experience collaborating with research/thought leadership teams to bring data to life
• Hands-on experience with marketing tech (Salesforce, Marketo, Eloqua), DAM systems, and AI-assisted content tools
• Authorized to work in the U.S. without visa sponsorship now or in the future
Key requirements
• 401(k)
• medical
• dental
• vision
• disability
• life insurance
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