Manager, Digital Advertising

The Manager, Digital Advertising, will report to the Senior Manager, Digital Advertising and work closely with members of the Individual Giving team, other teams in need of advertising assistance, and our advertising agency. • Develop and execute innovative digital advertising strategies to acquire new donors, cultivate existing donors, and increase brand awareness • Lead the creative development and execution for all advertising campaigns, including campaign planning, video production and editing, media gathering, content approvals, and quality assurance • Manage the lead generation program and including topic and creative development, production of assets, and reporting with a focus on optimizing the program for donor conversion • Produce timely and accurate reporting, including ensuring proper tracking, source coding, data hygiene, and data analytics, to inform advertising and digital strategies • Lead in the testing strategy for digital advertising to ensure all channels and audiences are optimized, and ensure a diverse and consistent revenue stream • Collaborate with other teams to execute in-house advertising programs, such as advocacy lead gen, planned giving lead gen, partnerships brand awareness • Organize and manage the creative archive of all digital advertising assets • Assist the Senior Manager, Digital advertising and other Individual Giving team members in related tasks as needed • Other duties as assigned Bachelors degree in marketing, communications, nonprofit management, or a related field • In lieu of education/degree requirements, a successful candidate will have: • Experience in nonprofit fundraising or direct response marketing for a social impact organization. • Knowledge of digital advertising KPIs and advertising data analytics to implement data-driven strategies • Deep understanding of digital advertising best practices to acquire new donors, continue engaging and upgrading existing donors, and increasing brand awareness • Adept at cultivating strong relationships with internal teams and external partners. USA for UNHCR will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.