Manager, Digital Audience & Advertising Strategy

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. We are seeking a creative and data-driven Digital Audience & Advertising Manager to support the digital marketing efforts for the US international marketing team. What you'll do: • Paid Digital Advertising (exUS): Plan, execute, and optimize global digital media campaigns on both priority releases and key opportunities • Fan-Building Data Initiatives: Develop and implement strategies to acquire and engage fans around the world, building and strengthening artist audiences in creative and innovative ways • Direct Fan Outreach: Design and manage strategic email and SMS marketing campaigns on priority artists; employing audience segmentation, testing, and targeting to drive efficient results and wider best practices • Reporting: Create and maintain comprehensive reports on campaign performance for senior management, as well as internal and artist teams, providing actionable insights and recommendations based on data clearly and concisely • Billing Reconciliation: Manage the billing and invoice fulfillment processes for digital advertising partners, ensuring accuracy and timely completion