Manager, Digital Demand Generation

Manager, Digital Demand Generation
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**Department:** Marketing

**Employment Type:** Full Time

**Location:** Austin, TX

### Description

This role owns Portnox's high-intent, inbound digital demand channels — the always-on paid programs that capture prospects who are actively searching for, comparing, or evaluating solutions like ours. It's a hands-on, execution-heavy role: you'll build, launch, and optimize campaigns directly inside the ad platforms yourself, and lead scoring, qualification, and full-funnel reporting are core parts of the job, not just campaign execution.

### Key Responsibilities

**Paid & Digital Demand Generation**

* Own end-to-end management of paid search campaigns (Google, Bing): keyword strategy, ad copy, budget pacing, bid management, and ongoing optimization
* Manage paid placements on review sites (e.g., G2) to reach in-market buyers actively researching solutions
* Test and scale sponsored newsletter and content placements (e.g., TLDR and similar industry newsletters) to reach target buyer audiences, running regular tests to identify channels worth scaling
* Manage paid social and video advertising (e.g., LinkedIn, YouTube) targeted at high-intent audiences
* Own the landing pages and forms tied to every campaign: building, testing, and iterating to improve conversion
* Manage budget across all owned channels and report regularly on spend, cost per lead/acquisition, and pipeline contribution

**Lead Scoring, Qualification & Handoff**

* Build and continually refine a lead scoring model that reflects real buying intent and fit, not just activity volume
* Own the qualification process for inbound leads generated through digital channels and website forms
* Own lead routing and handoff to the sales development team, including handoff SLAs and a feedback loop that reports lead quality back to the channels that generated them
* Partner with SDR and Sales leadership to continuously refine qualification criteria based on downstream lead quality and conversion data

**Lifecycle Nurture & Funnel Acceleration**

* Own lifecycle nurture programs end to end — from initial lead capture, through opportunity creation, through acceleration once an opportunity is open
* Partner on new engagement formats (e.g., virtual and in-person events) designed to re-engage accounts already in active buying stages

**Reporting & Optimization**

* Report on performance across the full funnel — capture, scoring, qualification, handoff, opportunity creation, and acceleration
* Continuously test and optimize campaigns, spend allocation, landing pages, forms, the scoring model, and nurture programs

***What Success Looks Like***

* Consistent, predictable lead capture through opportunity creation
* Regular, disciplined optimization across all paid and owned digital channels
* A steady testing cadence that turns promising new channels into scaled, always-on programs
* A lead scoring and qualification process that Sales trusts, reflected in fast and consistent handoff
* A nurture program that measurably improves opportunity stage progression and revives stalled deals

### Skills, Knowledge, and Expertise

* 4-6+ years of experience in demand generation, growth, or performance marketing, with hands-on experience managing paid search campaigns
* Experience managing paid social and/or review-site advertising programs
* Experience with sponsored content or newsletter/media placements a plus
* Hands-on experience with a marketing automation platform, including building lifecycle/nurture campaigns
* Experience building or owning a lead scoring and qualification model, ideally in a B2B SaaS environment
* Experience with CRM platforms (e.g., Salesforce) and web analytics tools (e.g., Google Analytics/GA4)
* Strong budget management, forecasting, and ROI reporting skills across multiple channels
* Experience with landing page and form optimization, including A/B testing
* Familiarity with lead lifecycle management and sales development handoff processes
* Strong analytical skills, comfortable using dashboards and data to drive optimization decisions
* Highly organized and self-directed, comfortable owning execution end-to-end
* Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
* Experience in cybersecurity, IT, or another technical B2B category is a plus