Manager Digital Experience Optimization

As a Manager Digital Experience Optimization, you are responsible for executing the conversion optimization strategy on adidas’ digital platforms. You will be supporting digital product teams by facilitating product discovery, running A/B tests or other validation methods and making sure learnings are shared and implemented. The ideal candidate has a passion for and experience in consumer experience optimization and is very comfortable with data. Key Responsibilities: • Support/facilitate discovery process with a cross-functional team consisting of a product owner, UX design, tech lead and supporting colleagues from analytics, user research and operations. Requirements , Education & Experience: • BA/MS/MA in (Commercial) Economics, Marketing, Psychology, Neuromarketing, or other relevant area • At least 5+ years of experience in defining and executing data-driven optimization in multifunctional teams • A good understanding in digital analytics, preferably including experience in tools such as Adobe Analytics, GA, etc • Good knowledge of A/B testing, digital research and measurement or skilled and eager to quickly upskill in these areas • Strong ability to develop influential and collaborative relationships with the key stakeholders and the team • Must have a passion for qualitative and quantitative data and developing ‘themes’ and ‘main hypotheses’ that can be understood at the most senior levels • Excellent communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely • Fluent English, both verbally and written #J-18808-Ljbffr