When you join Sallie Mae, you become a champion for all students. The Manager, Digital Marketing, Search & Display Advertising, will be responsible for executing and optimizing our paid media initiatives in Search Engine Marketing (SEM) and Display Advertising campaigns. You will also have hands-on experience with performance media execution in the display advertising space; working with various media partners to achieve set performance goals through continuous testing, targeting and optimization strategies. What You'll Do • Plan and execute performance media campaigns across SEM, display and emerging media channels. The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.
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