Manager, Digital Marketing

Position Summary The Digital Advertising Manager is part of operations and managers and leads the Digital Marketing team in providing fulfillment, reporting and analysis for marketing campaigns. This role leads a team to define objectives, priorities and deadlines required to meet short term goals and objectives and is responsible for the success of each team member. • Develops, executes and leads the digital marketing strategy of internal communication plans. • Conduct market research to identify current trends and opportunities for expansion • Develop case studies and actively share written and verbal summaries of campaign performance and other insights • Serve as the internal and client resource for digital marketing strategy and actively identify new advertising opportunities that fit client needs • Provide copywriting and web design/maintenance for a variety of internal and client projects • Schedule/implement, manage and optimize social media and digital marketing campaigns • Develop campaign performance reports and track when adjustments need to occur to meet campaign impressions • Oversee social media accounts for various division entities • Provide digital support for news staff • Other duties as assigned