Manager, Digital Marketing & Strategy (Spirits)

The Digital Marketing Manager is responsible for the functional and operational success of Armand de Brignac Champagne's digital properties and social channels and reports directly to the Director, Digital Marketing & Strategy - Brands. Facilitate operational success of the digital marketing strategy to achieve desired KPIs across all channels (including Social, SEO, CRM and Influencer Strategy)Own the day-to-day management of digital marketing channels, including social media, web, and CRMProactively map social media calendars, initiatives and events, and develop supporting plans for the brandProduce creative, persuasive, and succinct copy designed to drive engagement, supporting campaigns across all digital mediums (i.e. website, e-retail content, organic social media, paid advertising, email, and more)Ensure timely publishing of social media content across all platforms using native platforms and preferred tools (i.e. Sprinklr)Own brand content management and assist in creating editorial stories and collaborative content opportunitiesAttend regular Armand de Brignac marketing and communications meetings to be included in key brand planning, marketing and communications strategies, and the development of events.Own and present the monthly recap report of key metrics, KPI's, findings, and recommendations on areas of improvement.Coordinate with partners and internal teams (i.e. creative) to ensure online content production fits brand specificities in terms of channels/ platforms (e.g., Social Media, Website, CRM)Monitor community and topic conversations around the brand, its competitors and key cultural moments for opportunities to reshare/ inspire original contentSetup and monitor conversation alerts and proactively recommend and align appropriate actions for the brand teamCreate and sustain routine reports on performance and tentpole moments/ campaigns, summarizing then providing recommendations on performanceOngoing website and social media updates and maintenance as required to comply with all legal requirements globallyServe as lead point-of-contact for digital agency and vendor relationshipsEstablish and sustain day-to-day community management and overall digital brand maintenanceLive coverage/ content capture of events and activations where the brand is present, sharing to channels in real-time as neededThe role requires splitting in-office time between Roc Nation and MHUSA HQComfortable with handling and/or supporting the movement of premium productsQualifications: It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. New York City Hiring Range*: $75,000 - $85,000 • *Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It assumes that the successful candidate will be in New York City or perform the position from New York City.