Manager, Digital Marketing - SEO

We measure and optimize search at the enterprise level to a KPI we call enterprise marketing return (EMR), an ROI-focused approach that measures the holistic impact of our channels. The Ovative Group Manager, SEO position is an opportunity for a passionate, experienced candidate to take the next step in a leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. Their role will be pivotal in helping Ovative continue our journey toward measuring and optimizing search to the its enterprise impact and redefine the measure of marketing success. Responsibilities of a SEO Manager: • Performance-driven SEO program management & execution: • Client program strategy development and roadmap management • Technical auditing and optimizations on large sites (>100k pages) • On-page optimization activities, such as keyword research, metadata development, internal linking, and more • Content strategy development and execution, such as content auditing, gap analysis, strategy execution, and more • Local program optimization of site, partners, and tools such as Yext and Google Business Profile • Automating reporting views within analytics platforms to scalably identify key drivers of performance through impactful weekly & monthly insights • Off-page optimization activities, such as link building, link reclamation, and outreach • Possess deep, results-oriented SEO subject matter expertise with a proven track record of driving organic performance in enterprise settings • Consistently develop high-impact SEO strategies to grow our client’s organic search performance • Lead day-to-day management of client SEO programs across an enterprise client portfolio including: • Ability to work closely with client-side implementation teams (development, product/UX, content, etc) to define requirements and brainstorm solutions to a variety of SEO recommendations • Be effective in driving change – navigate ambiguity and large organizations with ease to maximize the impact of our work • Regular analysis and effective communication of program performance at granular levels to audiences ranging from day-to-day stakeholders up to C-suite • Client relationship management: • Clearly defining program objectives, tactics, and KPIs • Developing and delivering client communication • Owning project management, communicating status / progress against open initiatives • Own, manage, and grow the overall relationship of some of Ovative Group’s largest clients • Lead day-to-day management of client organic search programs including: • Effectively manage client relationship and establish trust and credibility • Effectively influence client stakeholders to evolve strategies and measurement approach to drive enterprise impact • Deliver Ovative’s unique client experience by making their Ovative interactions the best part of their day • Team leadership and employee development: • Provide meaningful, impactful feedback proactively to direct and indirect reports • Review deliverables, align on strategies, be a thought partner, and remove roadblocks • Conduct regular development check-ins to ensure goals are on-track, including quarterly 360-degree feedback sessions • Lead, manage, and grow an exceptional team of high-performing direct reports • Manage, train, and support recruitment efforts of new Ovative team members • Foster a culture of open communication and 360-degree feedback • Inspire your team and direct reports to reach their quarterly, annual, and long-term goals Benefits Of Working At Ovative Group