Oct. 22, 2024

Manager - Digital Marketing

Midea Parsippany-Troy Hills, New Jersey

Create a vision and media strategy to build brand awareness, drive new traffic, while balancing the image of the brand. Job Responsibilities: • Develop and Execute Digital Marketing Strategies: Develop comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads or sales. • Manage Digital Channels: Oversee and manage all digital marketing channels including but not limited to website, email, social media, search engine optimization (SEO), search engine marketing (SEM), display advertising, and content marketing. • Content Development: Create and manage engaging content for digital channels including website, blog posts, social media, email campaigns, and more. • Strong analytical skills and reporting metrics and performance.

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