Manager, Digital Marketing

Position Overview: The Digital Marketing Manager at Maya Chia will serve as a strategic collaborator with the CEO, responsible for setting and executing an integrated digital marketing strategy for the brand. Execute Cross-Channel Marketing & External Communications • Manage day-to-day execution of digital marketing and growth activities • Execute and scale Paid Social and Search strategies, focusing on platforms such as Pinterest, TikTok, Facebook, Instagram, and Google • Develop, implement, and manage email and SMS growth strategies, including automations and campaigns • Co-lead B2B communications with the C-suite to ensure effective brand representation across key retailers • Manage all brand and press communication strategies, including influencer and press outreach, seeding, partnerships, and organic social placements. • 3-5 years of experience in a digital marketing role, preferably within the beauty, wellness, or consumer goods industry. • Experience working across marketing channels (paid media, social, affiliate) • Familiarity with CRM & loyalty strategies • Ideal candidate will come with experience both setting & executing an integrated marketing strategy • Past managerial experience preferred as candidate will have direct reports and manage vendor/agency relationships • Strong understanding of the skin and haircare market, including trends, challenges, and opportunities Skills: • Exceptional communication, interpersonal, and leadership skills • Highly organized, detail-oriented, and capable of handling multiple tasks • Comfortable operating independently in a fast-paced, dynamic environment of changing priorities • Proficiency in project management and retail software such as Shopify, Quickbooks, Asana, Slack, and Adobe Illustrator a plus • Experience & skills • Ideal candidate will come with both marketing strategy & execution experience with a beauty, wellness, or similarly related brand (e.g., apparel) • Past managerial experience preferred as candidate will have direct reports and manage vendor/agency relationships • Candidate will work closely with C-suite and should be able to think strategically and operate independently