Manager, Digital Marketing

Are you ready to join us? Job Summary: Roles and Responsibilities: • Develop, implement, and optimize workflows using Salesforce Marketing Cloud, with a focus on filtered data extension for precise audience segmentation (SQL skills also a plus) • Utilize Email Studio, Journey Builder, and Automation Studio to create and manage personalized email journeys that enhance engagement and drive conversion • Collaborate closely with cross-functional teams to align strategies with overall business objectives • Monitor, analyze, and report on campaign performance, using technical insights to enhance and refine automation workflows • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth • Maintain a rigorous and organized view of data, requirements, documentation, and experiences/communications we deliver across our key segments • Identify new engagement strategies that fit within our objectives Qualifications • BA/BS degree or equivalent experience • 3-5 years of hands-on experience designing, building, and executing dynamic and automated marketing programs with Salesforce Marketing Cloud, utilizing Email Studio, Automation Studio, and Journey Builder • Proficiency in creating and managing advanced marketing campaigns, including intricate segmentation, personalization, and dynamic content • Strong understanding of marketing best practices, data-driven decision-making, and customer journey optimization • Understands and implements process-driven activities • Proven experience in collaborating with cross-functional teams, including marketing, sales, and operations • Excellent analytical skills with the ability to translate data into actionable insights • Detail-oriented with strong project management and organizational skills • Manage multiple projects with different deadlines • Banking and Healthcare industry verticals are a plus, and experience working with multiple customer use-cases - both B2B and B2C – preferred The estimated salary range for this position is $95,000USD to $100,000USD.

Create an account to see the full posting, access our search engine, and more.