Manager, Digital Marketing

Department: Marketing – Performance Marketing Primary Job Duties Digital Strategy & Performance Develop and execute integrated digital marketing strategies across paid, owned, and earned channels Work with media agency on media plan and optimizations Manage and optimize campaigns across paid media (search, social, display, programmatic) Own performance against key KPIs including revenue, ROAS, CAC, and conversion rates Lead budget allocation and pacing, balancing efficiency with growth opportunities Identify trends and optimization opportunities through ongoing data analysis CRM & Lifecycle Marketing Own CRM strategy and execution across email, SMS, and push notifications Build and optimize lifecycle programs (acquisition, onboarding, engagement, retention, win-back) Leverage segmentation, personalization, and behavioral triggers to enhance customer experience Partner with data teams to ensure accurate audience targeting and journey mapping Continuously test and optimize messaging, creative, and timing to improve performance Campaign Calendar & Channel Orchestration Partner cross-functionally to align campaigns with key business initiatives Lead campaign briefs and alignment Lead tentpole campaigns Own the integrated campaign calendar, aligning all digital touchpoints across paid media, CRM, web, and app Ensure consistent messaging, timing, and sequencing across channels to create a seamless customer journey Define channel roles (lead vs. support) to maximize impact and eliminate redundancy Optimize timing, frequency, and audience strategy based on performance data Establish governance for campaign prioritization and execution Data, Testing & Optimization Build and maintain dashboards to track performance across channels and campaigns Lead A/B and multivariate testing strategies Translate data into actionable insights and recommendations Ensure proper tracking, attribution, and tagging Qualifications/Requirements: Education: A bachelor's degree in marketing, communications, or equivalent experience Experience: At least three to five years experience in digital or engagement marketing Strong expertise in paid media and CRM/lifecycle marketing Cardinals Benefits/Perks Summary: The Arizona Cardinals Football Club has developed a comprehensive benefits package that provides economic and inclusive benefits to full-time employees.