Manager - Digital Marketing

The Marketing team is responsible for creating, optimizing, and directing internal and external marketing communication. They develop, implement, and execute strategic marketing plans to enhance the Avant brand and to attract potential Healthcare Professionals (HCPs), Clients, and Corporate Associates.
The Manager, Digital Marketing, is responsible for owning Avant’s digital marketing ecosystem, including marketing automation, website performance, lead lifecycle processes, analytics, attribution, and digital channel optimization. This role leads the Digital Marketing team and partners with internal and external stakeholders to build a scalable, measurable marketing engine.
Essential Functions of the Job Lead, coach, and develop the Digital Marketing team through clear priorities, workload management, quality standards, and performance feedback
Serve as business owner for HubSpot and related marketing automation, CRM integration, analytics, advertising, and website platforms
Establish platform governance, user standards, campaign taxonomy, naming conventions, permissions, documentation, and quality assurance processes
Maintain reliable integration and partner with internal teams to resolve data, workflow, and reporting issues
Evaluate and implement tools and automation that improve scalability, efficiency, user experience, and measurable performance.
Design and optimize lifecycle stages, audience segmentation, lead scoring, nurturing, routing, qualification, marketing-to-sales and/or marketing-to-recruitment handoffs
Create service-level standards and monitoring that improve response time, follow-up consistency, conversion, and funnel visibility
Partner with internal departments to translate campaign requirements into scalable workflows and measurement plans
Monitor funnel health, database quality, lead velocity, conversion performance, and operational bottlenecks
Own digital measurement strategy, dashboard standards, multi-touch attribution approach, UTM governance, conversion tracking, and campaign reporting
Produce actionable insights on channel performance, lead quality, cost efficiency, conversion rates, and pipeline influence
Ensure data integrity and reporting consistency across HubSpot, CRM, website analytics, paid media, and business intelligence tools
Lead structured testing across landing pages, forms, email, advertising, and user journeys to improve conversion and experience
Own website strategy and performance, including SEO, technical health, conversion paths, user experience, landing pages, and content publishing governance
Oversee paid search, paid social, email marketing, marketing automation, and digital campaign optimization in alignment with audience and business goals
Set channel standards and performance expectations while delegating campaign production and routine updates to appropriate team members or partners
Ensure digital experiences are accessible, compliant, brand-aligned, secure, and optimized for target audiences
Implement AI-enabled automation, analytics, research, and optimization solutions that improve productivity and campaign performance
Coordinate agencies, freelancers, and vendors to deliver high-quality work, reliable reporting, and measurable value
Marginal Functions of the Job Other duties as assigned.
Normal Work Schedule This is a full-time position. Standard business hours are Monday through Friday 8:00 AM to 5:00 PM. Additional time outside of these hours may be needed to complete the essential functions of the job.
Education, Training, and Experience Bachelor’s degree required, or equivalent combination of education and experience will be considered
Minimum of 6 years of digital marketing experience, including marketing automation, website management, analytics, and multi-channel campaign optimization
Minimum of 2 years of people leadership or direct team supervision experience
Advanced experience with HubSpot or comparable marketing automation and CRM platforms, including workflows, lifecycle stages, lead scoring, segmentation, and reporting
Strong knowledge of SEO, SEM, paid media, email marketing, conversion optimization, attribution, and data governance
Experience with tools such as Power BI, Looker Studio, Google Analytics, Google Tag Manager, paid media platforms, and Microsoft 365
Working knowledge of HTML and CSS; healthcare, staffing, or B2B experience preferred
Job Level Competencies Technical Skills: Fundamental ability to perform technical skills required for job role. This may include the use of specific technology, knowledge of job-specific tasks and concepts, etc. Fundamental ability to supervise project workflows for the team. Fundamental ability to handle routine tasks and non-routine tasks; and handle tasks with high level of complexity with limited guidance, and to guide others to do similar tasks.
Communicates Effectively: Intermediate ability to delineate workstreams clearly and give team members a vision of the final goal or deliverable.