Sept. 2, 2021

Manager / Director of Public Relations and Digital Marketing

Confidential New York City, New York

You dream of putting your talents to work protecting the people and community around you; of leveraging the power of media and digital channels to stand for human rights, promoting companies who care about their communities and ensuring that all people have the chance to thrive. ABOUT US We are a California-based, remote digital marketing company powered by public relations. We’re looking to expand our public relations and digital marketing expertise and are searching for our next Mixte Superstar to help our team grow its capabilities, implement mind- blowing work for our clients, and usher the company into new markets. This manager/director of public relations and digital marketing will have a vision for leveraging public relations and communications (AKA email, website content, social media, influencer marketing, partnership marketing, messaging and more) to build passionate, connected communities and drive social impact. REPORTS TO Director of Marketing/Communications RESPONSIBILITIES Strong Management (35%) \\- Support management team in courting new business, making presentations and developing proposals \\- Lead company in financial, operational and human capital conversations as part of the management team \\- Run 3 - 4 accounts to develop long-term relationships with clients who renew contracts year-over-year while also mentoring the team to lead their own accounts, and, ultimately, being accountable for the client results \\- Support in developing company-wide systems to more effectively manage PR and social media-related work \\- Defining and developing measurement models for project success with clients Human Resources (15%) \\- Mentor and educate all agency staff on public relations and communications \\- Working in conjunction with other managers to oversee a team of six or more employees and ensuring consistent skill development and collaboration while living and working in six different states \\- Develop the strategy for the PR department, ranging from ongoing professional development needs of the team members and their long-term skill building to the manner in which client accounts are serviced Creative Work (50%) \\- Analyzing results each month and looking for through lines in client work \\- Reading news and finding opportunities for the team and clients to take advantage of current events \\- Writing, writing and writing - and loving it \\- Understanding how nonprofits operate and the racial equity issues that keep our clients up at night and finding ways to meet our clients where they are at while also leading them to bold actions \\- Pushing teams to think bigger and more creatively about the work they are producing for clients \\- Public Relations \\--- Drafting and overseeing the development of public relations strategies for agency clients \\--- Relationships with East Coast media and leading opportunities to grow agency-wide connections \\--- Development of media releases and opinion pieces plus placing those stores in New York-based media \\- Digital Marketing \\--- Development of digital campaigns from the conceptualization and strategy phases through analyzing and identifying key takeaways \\--- Understanding of how to tailor campaigns for specific audiences and goals and ability to communicate that with both the Mixte team and clients in a way that gets them excited about the possibilities and encourages them to have fun \\--- Closing the knowledge gap between our PR department and our digital department to ensure our collective teams are firing on all cylinders REQUIREMENTS We want to find the right person, so we’ll consider people with: \\- 5+ years of experience in public relations and digital marketing, \\- Bachelor’s degree in a related field, or \\- On-the-job experience or education related to digital marketing, or \\- Any interesting combination of the above three bullets \\- Being a pro at running teams \\- Experience working in an agency or proven experience in an agency-like setting \\- Solid background in media relations \\- Highly creative with excellent analytical abilities NICE TO HAVE \\- Relationships within or knowledge of or experience in social justice communities \\- Project management experience in Basecamp or similar virtual planning tool \\- An appetite for finding technological solutions to day-to-day challenges so we can all work smarter, not harder \\- Fluent in English and also Spanish, Arabic or Vietnamese COMPENSATION & CULTURE: \\- Salary dependent on experience, but ranges from $65,000 to $85,000 annually \\- Opportunities for learning through seminars, conferences and classes \\- Complete benefits package including company- matched investments, company- sponsored health insurance, dental and vision insurance, company-sponsored disability insurance, two weeks vacation, 10 paid holidays + two floating holidays, paid holiday break between Dec 25 and New years, 40 hours of sick, monthly cell phone reimbursement, remote-office stipend, Mixte Adventures, and a company culture that will blow your mind.

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