Manager, Global Marketing

Position: Manager, Global Recruitment Marketing The Global Recruitment Marketing Manager drives the global recruitment marketing and employer brand strategy across NAMER, LATAM, Europe, and APJ. This is a hands‑on, execution‑focused role with global reach, requiring a leader who can both set strategy and directly drive delivery across regions. This role is responsible for setting the vision, governance model, performance framework, and innovation roadmap for Talent Acquisition marketing worldwide. This is a hands‑on, execution‑focused role with global reach, requiring a leader who can both set strategy and directly drive delivery across regions. The role also oversees the global recruitment marketing ecosystem, including CRM integrations, job advertising platforms, paid media, AI‑enabled workflows, analytics dashboards, and vendor relationships, while leading and developing recruitment marketing team members.What You’ll Do Global Strategy & GovernanceDefine and evolve the global employer brand strategy aligned to corporate priorities and workforce planning objectives.Establish brand governance standards across all regions, ensuring compliance with global guidelines while allowing for regional customization.Lead employer brand positioning efforts, including EVP activation, storytelling, and competitive benchmarking.Performance & Analytics LeadershipBuild and maintain global performance dashboards measuring campaign ROI, cost per applicant, cost per hire, conversion rates, source effectiveness, and brand engagement.Translate data insights into actionable recommendations for TA leadership.Lead testing frameworks for email, paid media, landing pages, and content.Monitor market trends and competitive intelligence to inform strategy shifts.Multi‑Channel Campaign LeadershipLead global paid and organic campaign strategies across Linked In, Indeed, Meta, programmatic platforms, CRM/email, and emerging channels.Develop targeted hiring campaigns for niche, executive, high‑volume, and early career talent segments.Ensure alignment across CRM workflows, job advertising distribution, and career site optimization.Technology & AI EnablementLead innovation in AI‑driven recruitment marketing workflows to improve speed, efficiency, and personalization.Optimize integrations between CRM, ATS, programmatic advertising, and external job platforms.Evaluate new tools and emerging capabilities to enhance automation and scalability.Stakeholder & Vendor ManagementServe as the global strategic account owner for all recruitment marketing vendors.Partner with TA leadership to manage global budgets, invoice allocation, and ROI tracking.Collaborate cross‑functionally with Corporate Communications, HR, Digital Marketing, and regional TA leaders.Team Leadership & DevelopmentLead, coach, and develop recruitment marketing team members across campaign strategy, analytics, content, and technology adoption.Build team capability in employer branding, performance marketing, and AI‑enabled tools.Foster a culture of innovation,…

Create an account to see the full posting, access our search engine, and more.