Manager, Growth Advertising

At Christian Care Ministry we believe that Christians can, and should, share in one another’s burdens. The Manager, Growth Advertising is responsible for generating revenue through the creating of marketing, promotion, and advertising strategies while maintaining stewardship and brand strategy consistency. Essential Job Duties & Responsibilities • Manage a team, vendors, and processes to deliver effective advertising campaigns • Ensure final products stay within budget and meet quality expectations • Plan, direct, and review the work of all direct report staff • Research and analyze market trends and data, and recommend advertising spend and placement based on that data • Establish the key performance indicators (KPI) to reach organization and department-level goals • Develop and execute multi-channel marketing strategies to drive customer acquisition and revenue growth • Collaborate with cross-functional sales, marketing, and communication teams to ensure alignment on brand, content, and revenue growth execution • Providing reporting on key performance metrics, including conversion rates, cost per acquisition, and return on advertising spend to senior leadership with recommendations to improve performance • Establish and maintain scalable processes that ensure best practices in campaign and lead management • Develop and maintain relationships with key partners and vendors to drive campaign effectiveness • Oversee the performance, staffing, goals, and budget adherence of assigned marketing teams • Oversight of SEO, GEO, and AI integration and implementations on owned web properties • Stay up-to-date with the latest trends and best practices in healthcare payer performance marketing and advertising strategies and competitive landscape • Evaluate new technologies and add-on applications to improve and optimize marketing team performance • Collaborate with cross-functional sales, marketing, and communication teams to ensure alignment on brand, content, and revenue growth execution. Essential Skills & Abilities • Thorough knowledge of search ranking and optimization factors and key algorithm updates, including AI • Proficiency in HubSpot, web analytics, and keyword tools • Strong understanding of HTML/CSS Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis • Leadership skill – ability to build and influence a high performing team that consistently deliver results while encouraging their development and growth • Proven ability to measure and analyze data in order to drive marketing decisions • Knowledge in managing websites, SEO/SEM/PPC, social media marketing, email marketing and lead generation campaigns • Knowledge with data-driven AI/SEO analysis and optimization • Knowledge in developing and deploying email via third party service providers • Self-motivated and passionate about increasing conversion rates • Understand in detail the digital prospect journey and own continuous improvement of journey to optimize lead quality, segmentation and delivery • Ability to supply web analytics monitoring and reporting against key metrics • Good understanding of CAN-SPAM laws • Proficient in marketing automation systems (e.g. HubSpot) and integrating those systems with other technologies • Expertise in digital lead attribution, analytics, and reporting • Experience with digital prospect journey with a focus on experience and conversion • Ability to manage multiple projects at the same time in a fast-paced environment • Technically capable but with excellent communications skills • Innate desire and drive to improve processes • Passion for driving a member-first mindset We purposefully invest in our employees so that our employees can invest in others.