Aug. 2, 2026

Manager - Key Marketing Initiatives

British American Tobacco Winston Salem, North Carolina

In this role, you will lead the development and execution of VELO digital consumer experiences to accelerate adult nicotine consumer awareness and engagement. Assist in defining and implementing marketing campaigns, and develop product/program launches and go-to-market initiatives. Significant collaboration with cross departmental stakeholders – domestic and global. Leverage content to drive engagement across all digital touchpoints. British American Tobacco is an Equal Opportunity Employer.

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