In this role, you will lead the development and execution of VELO digital consumer experiences to accelerate adult nicotine consumer awareness and engagement. Create plans to execute content across all marketing channels with a focus on digital touchpoints. Assist in defining and implementing marketing campaigns, and develop product/program launches and go-to-market initiatives. Ensure that corporate strategy and regulatory guidelines are imbedded in all marketing initiatives. Significant collaboration with cross departmental stakeholders – domestic and global. Develop strategies for all e-commerce properties. Leverage content to drive engagement across all digital touchpoints. Collaborate with and lead external agencies, vendors, contractors in the development of emails, display ads, and other digital touchpoints to support key brand initiatives. Leads vision and strategy for compelling, differentiated consumer journeys.
British American Tobacco is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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