Manager, Lifecycle Marketing – Campaigns & Experiences

POSITION OVERVIEW: Sky Zone is seeking a Lifecycle Marketing Manager — Campaigns & Experiences to own and scale our CRM campaign calendar across email and SMS. This role requires a strategic, data-driven marketer who exercises independent judgment and discretion in leading campaign planning, build and execution, testing, and performance analysis across key business initiatives, and who is accountable for the outcomes of those decisions as an owner of the lifecycle marketing function. Maintain campaign and journey documentation, templates, and system hygiene within Braze to keep operations organized.Serve as the primary point of contact for franchisees using a distributed marketing platform, providing guidance and support for local campaign execution and best practices.Collaborate with lifecycle managers and agency partners to support execution needs across corporate and franchise campaigns. Excellent project management and organizational skills.Strong understanding of customer segmentation, automation workflows and personalization strategies and building a customer journey.Experience in A/B testing, campaign analytics, and KPI-driven optimization.Proficiency in HTML/CSS for email customization is a plus.Preferred: experience in multi-unit retail, entertainment, hospitality, or franchise environmentsPreferred: familiarity with email/SMS compliance requirements (e.g., CAN-SPAM, TCPA)Strong project management skills with the ability to execute multiple campaigns simultaneously.Agility and ability to prioritize and reprioritize based on business need and shifting priorities.Written and verbal communications skills.Ability to make data-driven decisions and craft data-focused reporting.Comfortable being hands-on with day-to-day campaign builds and platform administration, not solely directing others’ execution While we anticipate the application window will close on this date, Sky Zone reviews applications on a rolling basis and will continue to consider candidates until the position is filled.