March 18, 2025

Manager, Local Performance Marketing

Neighborly Indianapolis, Indiana

Are you looking for a place where you can bring your passion that will drive the implementation of marketing plans and support the execution of marketing programs and tactics for franchise owners? Welcome to Neighborly-the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. • Assisting in execution of local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth. • Monitoring key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives • Developing pre-opening and grand-opening marketing plans, and first- and second-year integrated marketing plan recommendations to deliver break-even targets. • Selling in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan.

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