Manager, Marketing

We are committed to creating schools of academic excellence within nurturing environments – schools that prepare students to be college‑ready and to pursue and succeed in whatever paths they choose in life. Our mission is to prepare every student to excel in college, career, and life; deepen their understanding of self and community; and lead lives of purpose. The Manager of Marketing & Digital Strategy is a data‑driven, results‑oriented, and innovative marketer. They manage AF’s digital platforms, channels, and external consultants, lead social media and performance marketing strategy, and partner closely with recruitment teams to deliver campaigns that convert leads into seats and classrooms. Student & Teacher Recruitment Campaign Strategy, Execution & Performance Marketing • Design and execute multi‑channel marketing campaigns driving student enrollment and teacher recruitment • Lead audience segmentation, paid media buying (social, search, display), and organic social media strategy • Build and optimize CRM workflows to nurture prospective students and candidates • Monitor performance data and adjust campaigns in real time to meet recruitment goals Digital Platforms & Content Ecosystem Management • Oversee AF’s website, landing pages, annual report creation, and external storytelling channels • Manage publishing calendars and ensure timely, consistent content aligned to campaign objectives • Partner with vendors to optimize user experience and increase conversion rates • Adapt external content and messaging for internal engagement when needed Brand Stewardship & Creative Collaboration • Serve as a brand steward, ensuring strong and consistent visual identity across all channels and materials • Collaborate closely with design partners to maintain high‑quality creative execution • Provide on‑brand templates, tools, and training to enable localized school marketing efforts • Ensure alignment to AF’s brand standards in both digital and print environments Event & Experiential Marketing Integration • Lead marketing strategy for in‑person and virtual events such as hiring fairs and school tours • Integrate event promotion into broader campaigns to maximize turnout and engagement • Coordinate collateral, signage, and communications for a seamless attendee experience • Support post‑event engagement and conversion efforts with internal partners • Manage external partners…