Manager, Marketing

The majority of AF students are Black and Latinx children from low-income families, many of whom will be the first in their families to graduate from college. This role is responsible for envisioning, leading, and executing high-impact campaigns that drive student enrollment, teacher recruitment, and brand awareness across Achievement First communities. They manage AF's digital platforms, channels, and external consultants, lead social media and performance marketing strategy, and partner closely with recruitment teams to deliver campaigns that convert leads into seats and classrooms. Bachelor's degree in Marketing, Communications, Business, or a related field (advanced degree or relevant certifications a plus) 5+ years of marketing experience with a strong focus on digital strategy, recruitment marketing, and brand execution Proven success designing and managing performance marketing campaigns across paid social, search, display, and CRM/email channels Experience using marketing analytics tools to evaluate performance and drive conversion improvements Skilled in managing digital platforms (websites, landing pages, content ecosystems) with a strong focus on UX and engagement Strong writing and storytelling skills that adapt to multiple audiences and goals Demonstrated brand stewardship, ensuring consistency in visuals, messaging, and experience Experience managing external vendors or creative consultants and holding them accountable to deliverables and ROI Excellent communicator with a collaborative, relationship-driven working style Highly organized project manager who thrives in fast-paced, data-driven environments Commitment to mission-driven work; experience in education or nonprofit organizations is a strong plus Achievement First sets salaries are set through a lens of equity, and based on the requisite skills, education, and experience relevant to the role.