Manager, Marketing

About AthenaAthena is a creative place for leaders, risk-takers, creative thinkers, and boundary-pushers. We partner with organizations looking to transform their presence, reputation, and performance. For over ten years, we’ve delivered business insights, marketing strategies, and brand activations for leading organizations across industries ranging from telecommunications to major league sports.Our people make Athena, Athena. As a multi-year Philadelphia Inquirer Top Workplace, we take pride in fostering an environment where passion meets excellence. They should understand how paid, owned, earned, social, digital, partnerships, content, and experiential marketing work together to create cohesive experiences.This person should also bring strong knowledge of performance marketing, SEO, digital media, social strategy, and customer behavior to help optimize campaign effectiveness and inform strategic decision-making.We’re looking for someone who thrives in a fast-paced, ever-changing environment—someone who can connect big-picture strategy to tactical execution, manage multiple priorities, and deliver measurable results.What You’ll Be Responsible ForDevelop and lead integrated 360° marketing strategies and campaigns across digital, social, owned, earned, partnerships, experiential, and traditional channelsTranslate business priorities and brand objectives into actionable marketing plans with clear KPIs and measurement frameworksLead campaign planning and execution from strategy through launch, optimization, and post-campaign analysisPartner cross-functionally with leadership teams to ensure cohesive campaign executionContribute to social media strategy, content planning, audience growth, and community engagement initiativesSupport SEO strategy and content optimization efforts to improve search visibility, traffic, and customer acquisitionAnalyze campaign and channel performance to identify insights, optimization opportunities, and strategic recommendationsHelp shape audience targeting, messaging strategy, customer journey planning, and media mix recommendationsManage marketing calendars, timelines, and deliverables across multiple initiatives simultaneouslyStay informed on industry trends, cultural moments, emerging platforms, and evolving consumer behaviorThe Skills and Experience You Should Have6–8+ years of professional experience in marketing, communications, or related fieldProven experience developing and executing multi-channel marketing campaignsStrong analytical skills with the ability to interpret data and generate insightsExcellent writing, presentation, and communication skillsProven ability to manage multiple projects and priorities in a fast-paced environmentExperience working directly with clients and presenting recommendationsStrong organizational skills and attention to detailDemonstrated ability to collaborate across cross-functional teamsRequirements & Preferred Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related fieldExperience in an agency or consultancy environment preferredExperience managing or mentoring junior team membersProficiency in Microsoft Office Suite (Excel, PowerPoint) and project management toolsFamiliarity with CRM and marketing platforms a plusBenefitsMedical and dental benefits, including a $1,000 Health Reimbursement Account401(k) with employer matchGenerous PTO policySubstantial parental leave policyHybrid work environment (3 days on-site in Philadelphia, PA)Career Growth at AthenaThis role sits at the Manager level within Athena’s career framework, with a clear path for advancement: Analyst → Senior Analyst → Manager → Senior Manager → Director → Senior Director → Executive DirectorAthena is committed to a diverse and inclusive workplace.