We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. Creative Oversight • Conceptualize project vision, brand and/or product story, copy, and content across channel and integrated marketing needs • Category expert, who drives a deep understanding of insights to create cut-through creative • Develop Creative Briefs, Strategy and Execution based on collaboration with cross-functional partners (marketing, strategy, product, R&D) • Identifies Brand Creative opportunities for consistency within channel • Drives concept to execution of brand and product storytelling opportunities across channel (insight into creative) • Manages and directs Tier 3 & 4 creative agencies and contractors • Aware of brand & campaign performance and can interpret data to influence creative strategies and executions on all levels • Responsible for collaborating with cross-functional teammates • Define presentation strategy and approaches, styles and techniques to help deliver buy-in from cross-functional partners • Organize and lead cross-functional ideation sessions to help build the creative brief Skills • Global Experience • Conceptual thinker, Creative Force & Collaborator • Naturally partners with Art Creative leads and team • Expert in Copy Direction (Campaign, Brand , Film, Digital) • Product storytelling experience • High level team leadership, interpersonal and presentation skills • Experienced in team professional career development and management • Advanced timeline management & team coordination skills • Brand & Integrated Marketing Expert • Executive Presentation Skills • Approves project-level budgets, timelines & resources (where applicable) • Drives Cross-functional Collaboration & Influencer • Excellent Verbal & Written Skills (creative and comms) • Expert in turning a guest insight into impactful creative • Exceptional storytelling, writing, grammar, and proofing skills • 8+ Years of Agency oversight • Creative with pulse on latest cultural, design, fashion and tech trends • Well-versed in current creative software Authorization to work in USA is required for this role. At lululemon, investing in our people is a top priority.
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