Campaign Execution Manager, Direct Marketing Job Number: R Location: Wilmington, Delaware; Baltimore, Maryland Date Posted: 09/25/2024 We are currently seeking a Campaign Execution Manager to support our Campaign Execution Team (CET) in one of the following locations: Wilmington, DE, Baltimore, MD. This role is responsible for managing a technically oriented team focused on the execution of email and direct marketing campaigns through evaluation of our Prospect Database and development of infrastructure and validation routines using tools including, but not limited to, Unica, SQL and Python. The Role • Work with relevant partners to intake segmentation and targeting related business requirements and develop executable solutions that apply complex inclusion/exclusion criteria to originate marketing solicitations to customers and prospects • Manage a team of 2-3 analysts who support the execution of email marketing solicitation &/or market research channel campaigns. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.
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