Manager, Marketing Insights

Do you thrive in a fast-paced and dynamic environment? If so, we have an exciting opportunity for you to join Abbott as our Manager of Marketing Insights.As the Manager of Marketing Insights at Abbott, you will play a critical role in shaping our marketing strategy by providing key insights and recommendations based on market research and data analysis. If you are a driven and results-oriented individual with a strong business acumen, we encourage you to apply for this opportunity to make a significant impact on our company's success.\n\nConduct market research to gather and analyze data on consumer behavior, market trends, and competitor insights.\n\nUtilize data analysis techniques to identify key insights and opportunities for business growth.\n\nDevelop and maintain a deep understanding of our target audience and their needs, preferences, and behaviors.\n\nCollaborate with cross-functional teams including marketing, sales, and product development to develop and execute marketing strategies based on data-driven insights.\n\nPresent findings and recommendations to senior management and stakeholders, effectively communicating the significance and potential impact of the insights.\n\nMonitor and track the effectiveness of marketing campaigns and initiatives, providing regular reports and analysis to inform future strategies.\n\nStay informed on industry trends, best practices, and new technologies in market research and data analysis.\n\nLead and mentor a team of marketing insights analysts, providing guidance and support to ensure high-quality work and continuous improvement.\n\nWork closely with external research agencies to design and execute research studies and ensure timely delivery of results.\n\nContinuously evaluate and improve processes and methodologies for gathering and analyzing data, ensuring accuracy and efficiency.\n\nCollaborate with sales teams to provide insights and recommendations for targeting and reaching key customer segments.\n\nDevelop and manage budgets for market research and data analysis projects.\n\nAct as a strategic partner to senior leadership, providing insights and recommendations to guide decision-making and drive business growth. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.