Manager, Marketing Performance

PLEASE NOTE: This job posting is for an on-site in-office position at our headquarters, located in Orlando, Florida. Please do not apply if you are unable to reliably commute to and from our offices. Please do not apply if you do not meet the required knowledge, skills, abilities, and minimum qualifications.

Position Purpose and Objectives

XYMOGEN is seeking an experienced, highly analytical, and results-driven marketing professional to serve as Manager, Marketing Performance & Analytics, reporting to the Chief Marketing Officer.

This role sits at the intersection of digital performance, e-commerce, marketing analytics, and execution. The Manager will bring greater visibility, accountability, and analytical rigor to how XYMOGEN measures, evaluates, and optimizes marketing performance while supporting the successful execution of key marketing initiatives.

The ideal candidate combines strong analytical capabilities with hands-on experience in digital marketing, e-commerce analytics, marketing technology, and data-driven performance optimization. This individual will independently manage analytical projects, identify trends, solve complex problems, and translate data into practical recommendations that support established marketing objectives.

This position will connect marketing investment and activity to customer acquisition, conversion, retention, subscription behavior, and channel performance. The Manager will be expected to move beyond reporting what happened to helping the organization understand why it happened, what it means, and what actions should be taken next.

Success in this position requires someone who sees both the details and the larger business picture, is comfortable challenging assumptions and data when appropriate, and proactively brings solutions forward.

Key Duties & Responsibilities

Marketing Performance & Analytics

Own the measurement and analysis of marketing performance, connecting marketing investment to acquisition, conversion, retention, customer value, and revenue.Develop and maintain performance reports across key metrics, including AOV, CAC, ROAS/MER, conversion, retention, LTV, and subscription performance.Establish consistent reporting methodologies, KPI definitions, and automated reporting processes to improve data accuracy, efficiency, and visibility into marketing performance.Proactively identify trends, anomalies, performance gaps, and growth opportunities, translating findings into actionable recommendations.Evaluate the impact of media investment, campaigns, promotions, customer behavior, site activity, seasonality, and channel mix on business performance.Analyze customer segmentation, purchasing patterns, and cohort behavior to identify opportunities to improve acquisition efficiency, engagement, retention, and customer lifetime value.Establish KPIs and measurement frameworks for key marketing initiatives and evaluate results against established objectives.Collaborate with Finanace to align marketing performance reporting with budgets, revenue forecasts, and business goals, using analytical insights to support performance projections and investment decisions.Digital & E-Commerce Performance

Lead performance strategy and optimization across paid search, paid social, display/programmatic, retargeting, affiliate, and other digital acquisition channels.Work with digital and performance marketing agencies, ensuring accountability for strategy, execution, optimization, measurement, and results.Evaluate media effectiveness and recommend budget allocation to improve acquisition efficiency, profitability, and growth.Drive improvements in customer acquisition, conversion, retention, LTV, and the overall digital customer journey.Lead CRO, A/B testing, and experimentation initiatives in collaboration with e-commerce, creative, CRM, and technology teams.Analyze performance across XYMOGEN.com, Amazon, partner platforms, and other digital channels to understand customer behavior and channel contribution.Oversee the accuracy and integrity of GA4, Google Tag Manager, conversion tracking, attribution, and related measurement systems, collaborating with Technology and other stakeholders to resolve data discrepancies and improve reporting reliability.Cross-Functional Collaboration and Leadership

Serve as a primary resource for marketing performance analysis, reporting, and measurement methodologies.Lead, coach, and develop direct reports, establishing clear expectations, accountability, and performance objectives.Manage cross-functional marketing performance initiatives, coordinating priorities, deliverables, and timelines.Identify execution gaps, performance risks, and operational challenges, recommending and implementing solutions.Strengthen processes for performance planning, measurement, agency management, and campaign evaluation.Evaluate and recommend digital marketing investments, technologies, and agency opportunities.Communicate performance insights, business implications, and recommendations to the CMO and relevant stakeholders.Collaborate effectively across Marketing, Sales, Finance, Technology, and other departments to support marketing objectives.Additional Responsibilities

Perform other related duties as assigned by the Chief Marketing Officer, consistent with the scope, authority, and classification of the position.

Knowledge, Skills, and Abilities Required

Education and Experience

Bachelor’s degree in Marketing, Business, Analytics, or a related field; advanced degree a plus.7+ years of progressive experience in digital marketing, performance marketing, e-commerce, growth, or marketing analytics3+ years of demonstrated experience managing teams, agencies, or complex cross-functional initiatives.Proven ability to manage competing priorities, and deliver measurable results.Strong initiative and ability to work independently while maintaining alignment with organizational priorities.Excellent written and verbal communication skills, including the ability to present complex information clearly.Strong problem-solving, prioritization, project leadership, and decision-making skills.Ability to challenge assumptions constructively while maintaining collaborative working relationships.Highly organized, proactive, and comfortable managing multiple initiatives in a fast-paced environment.Digital & Performance Expertise

Significant experience in DTC/e-commerce and digital performance marketing.Strong working knowledge of Google Ads, Meta Ads, paid search, paid social, retargeting, display/programmatic advertising, and digital media strategy.Demonstrated experience managing digital marketing budgets and holding external agencies accountable for performance and results.Strong understanding of customer acquisition, conversion, retention, lifecycle marketing, and e-commerce economics.Experience with subscription or replenishment-based business models strongly preferred.Amazon and/or marketplace experience preferred.Technical Knowledge and Skills

Exceptional analytical and problem-solving ability with demonstrated experience translating complex data into actionable business insights and recommendations.Strong understanding of CAS, ROAS, MER, AOV, LTV, conversion rate, retention, churn, subscription performance, customer segmentation, and cohort analysis.Advanced proficiency in Excel and/or Google Sheets, with the ability to independently analyze complex datasets.Strong working knowledge of GA4, Google Tag Manager, conversion tracking, attribution, and digital measurement.Experience with BI and data visualization platforms such as Looker Studio, Tableau, Power BI, or similar tools.Experience developing standardized reporting processes, improving data integrity, and using automation to streamline performance reporting.Understanding of attribution methodologies, incrementality, experimentation, forecasting, and the limitations of platform-reported performance.Ability to distinguish correlation from causation and recognize when additional data is required before reaching a business conclusion.Working Conditions

Professional in-office environment with standard workstation and equipment.Minimum Qualifications

Experience within dietary supplements, wellness, healthcare, CPG, or another consumer-focused industry.Experience supporting a rapidly growing or evolving marketing organization.