May 20, 2025

Manager, Media & Partnerships

Tropical Smoothie Cafe Atlanta, Georgia

This role will support the VP Media, Partnerships & Field Marketing on the day-to-day management of all media activation, as well as key partner relationships that span across a variety of areas, including affiliate marketing, sports & entertainment, and 3rd party delivery. This position will work alongside our various media agency partners to help drive the strategy, planning and execution of media to achieve specific objectives. They will manage ongoing support and communication between national and local teams and will work closely with the other Marketing disciplines (Brand, Creative, Field, Menu & Digital), as well as other cross-functional departments within the organization including Operations, Technology, Analytics, and others to ensure growth of the brand. Media • Support the overall media agency relationship by providing strategic direction and guidance, as well as the day-to-day management of planning, execution and optimization of paid media across all traditional and digital channels for national and regional advertising • Work closely with internal team, key agency partners and media vendors to ensure relationships are strong, objectives are accomplished, and deliverables are consistently and accurately met • Support decisions and recommendations with data and thoughtful analysis, with an understanding of the Cafe operator perspective • Work cross-functionally with internal stakeholders and external agencies to ensure alignment on media strategy and creative, project timelines and relevant KPIs in advance of all campaigns. Partnerships • Help establish and manage innovative partnerships and programs across a variety of verticals to drive awareness and relevance of brand.

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