Manager, Media Planning & Buying

Rawle Murdy, a Buffalo Groupe company, is looking for an experienced manager to plan online and offline advertising media and to lead the integrated media/connection strategy for assigned client business. The Manager is expected to bring media buying and delivery innovation and proactive thinking to clients and to lead the implementation of tools, processes and people needed to successfully execute paid media advertising strategies. The Media Planning & Buying Manager will lead paid media strategy across offline and digital media channels, and play a key role in growing the paid media advertising team and services within Buffalo Groupe. Technical: • Responsible for the planning, buying, strategic direction and implementation of paid media advertising campaigns, including programmatic and offline media buying • Actively involved with day-to-day media planning and buying responsibilities • Identifies necessary media deliverables and is accountable for performance • Provides strategic analysis of paid media advertising plans to determine impact and overall outcome on all measurable variables (e.g., impressions, cost per action,, lifts in brand attributes, site traffic/conversions, etc.) Communication: • Seeks opportunities to improve paid media advertising plans through collaboration with all partners (internal and external) • Takes ownership of client relationships • Works with Account Management, Creative, Social Media, and Delivery teams to be sure all necessary information, marketing and advertising direction are acquired that could influence media planning • Assists in new business development