Job Summary As an integral member of the Integrated Marketing Communications (IMC) team, this role serves as a strategic partner to local markets, leading the execution of impactful advertising campaigns tailored to specific regions. • Local Media Partnerships: Work closely with local media agencies and cross-functional teams to implement customized market-level advertising strategies informed by consumer insights. • Adapt National Strategies: Transform national marketing strategies to fit local needs, developing unique messaging and opportunities within the overall Integrated Marketing Communications framework, in collaboration with Creative and Media teams. Qualifications: • A four-year degree is preferred.
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