Manager of Digital Marketing

This role will work closely with the Director of Marketing and Communications to grow the organization’s digital footprint and reach, collaborate with internal departments and tourism/community partners, and manage digital content to support key marketing objectives. The successful candidate will have a passion for digital storytelling, and expertise in digital campaigns, content development, email marketing, social media strategy, and name acquisition. Collaboration & Project Management • Manage two digital content specialists day to day-to-day efforts working closely with the Director of Communications and Marketing to create and align an editorial calendar and paid campaigns, adjusting tactics based on data. • Proven expertise in managing digital marketing campaigns including website content management, paid search, SEO, SEM, email marketing, and social media. • Strong experience with A/B testing, marketing automation tools, and campaign performance analysis.